the selling of goods to consumers; usually in small quantities and not for resale, The sale of commodities in small quantities or parcels; -- opposed to wholesale; sometimes, the sale of commodities at second hand, Retaliation, adjective_ Of, relating to, or engaged in the sale of goods or commodities at retail, Of, or relating to the (actual or figurative) sale of goods or services directly to individuals, adverb_ Direct to consumers, in retail quantities, or at retail prices, at a retail price, verb_ sell on the retail market, be sold at the retail level, To repeat or circulate (news or rumours) to others, transitive verb_ To sell in small quantities, as by the single yard, pound, gallon, etc.; to sell directly to the consumer, To distribute in small portions or at second hand; to tell again or to many (what has been told or done); to report, intransitive verb_ To sell in small quantities directly to consumers, To tell or repeat (gossip or stories, for example) to others