The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media, The business of designing and writing advertisements

the physical object that is the product of a newspaper publisher, a daily or weekly publication on folded sheets; contains news and articles and advertisements, A sheet of paper printed and distributed, at stated intervals, for conveying intelligence of passing events, advocating opinions, etc.; a public print that circulates news, advertisements, proceedings of legislative bodies, public announcements, etc